Meet Emily Gorrie: The Postpartum Coach Who Asks the Question Nobody Else Does
(Featured Bizz Bitch Member: Emily Gorrie, Emily Gorrie Coaching — Early Motherhood Coach for Moms 0-5 Years Postpartum)
A client once told Emily she wanted to talk to her kids with more patience. Less snapping, more grace. She'd been taking online courses, collecting the "right" phrases for toddler meltdowns.
Emily asked her one question back: do you ever talk to yourself that way?
The woman just started crying.
That's kind of Emily's whole thing. She'll let a question sit longer than feels comfortable, because that's usually where the real shift happens. We sat down with Emily, a member of the Bizz Bitch community, to hear how she went from eight years in corporate sales to becoming a postpartum coach moms actually trust with the messy, unfiltered stuff.
Bizz Bitch Asks, Emily Answers
Q: Who do you help, and what does the work actually look like?
"Moms with kids 0-5 years old. My work provides the clarity, action items and accountability moms need to prioritize themselves again and begin to enjoy their motherhood experience."
In practice, that's a 3-month 1:1 coaching container: bimonthly Zoom sessions plus asynchronous voice note support in between, so momentum doesn't die the second a call ends. Anyone who's tried to build a habit around a newborn's schedule knows why that matters.
Q: What's your story? How did you end up here?
"As a mom who experienced postpartum depression and a motherhood reality that was dramatically different than I expected, I spent a lot of time seeking the stories of other women, not only to validate what I was experiencing, but to gain hope that this season didn't have to feel so hard."
When she couldn't find enough of those stories, she made her own. Project: Mom, her podcast, was born out of that search. Two years of interviews later, it evolved into the coaching practice she runs today. Her mission, in her words: reminding moms they're not alone, and that they have agency to change what isn't working, "they don't have to accept their current reality if it doesn't feel the way they want it to."
Q: What's your secret sauce, the thing you do that other coaches don't?
"As an empathetic person, I am able to help my clients get curious and truthful with themselves in a space that is safe and loving, without judgment or shame. Having lived a version of what they're experiencing, I am uniquely able to hold space, to nudge them towards their truth, and help them create actionable steps to get them where they want to be."
Q: Is there a moment with a client that's stuck with you?
Yes, the one that opened this post. A mom was working through how to speak more gently to her kids. Emily flipped the question back on her, asking if she extended herself the same compassion, and it cracked something open. "So one of our takeaways from that session was to find more intentional opportunities to speak with love and compassion to ourselves... it really helped her find a bit more ease in how she showed up because we challenged this idea of perfection."
Q: What's a fun or unexpected detail people wouldn't guess about you?
"I used to work in corporate sales for 8 years and was pretty good at it. If you know me now, you'll see that selling gives me major anxiety and imposter syndrome." Eight years pitching for a living, and she still catches herself feeling like a fraud every time she talks about her own offer.
Q: What are you NOT? Anything you want to be clear on?
"I'm not a parenting coach. I won't explicitly be supporting you in parenting your children. This work is all about you, mama! Now does the inner work for mom show up in positive ways with her kids? Absolutely."
Q: What's been the hardest part of building this?
"It feels so hard to scale! You don't always realize the stages of building something until you're in it. I thought the hard part was the idea and bringing it to life. Oof, that phase was easier than the scaling." She credits the Bizz Bitch entrepreneur community and other intentional spaces with keeping her accountable and encouraged on the weeks it felt heaviest, calling them "amazing mirrors and sounding boards for all my ideas."
Q: What's next for you?
A workshop, currently in the works, designed to bring this recentering work to more moms at once. She loves the depth of 1:1 coaching, but her mission was never about scale for its own sake, it's about reach. As she puts it, she wants "as many women as possible" to remember they still matter.
A Note From Jazzy J
I have to brag on Emily for a second.
I know her from my own sales years, back before either of us were building what we're building now, and watching her pivot into coaching and launch her podcast has genuinely been one of the fun things to witness from the sidelines. She's not the same person I met back then. She's more herself.
Emily's one of my North County members, and I'm so grateful for her. This woman drives from Carlsbad all the way down to South San Diego, joins our North County CEO playdates, and never misses our two monthly calls, the Bizz Bitch Accountability Collective and Bizz Bitch Mini Mindset. That kind of consistency says everything about who she is as a coach too. She shows up.
Connect With Emily
Website: emilygorrie.com
Instagram: @reimagine.motherhood
If you're in the thick of early motherhood and tired of white-knuckling it solo, this is your sign to reach out.
Curious About Bizz Bitch?
If Emily's story hit different, that's the Bizz Bitch effect. Community, accountability, and women who actually show up for each other. Come see what it's about.
