How to Set Business Goals That Match Your Life (Not Social Media Pressure)
If January makes you feel like you’re behind before you even open your laptop… welcome.
You’re not lazy.
You’re not unmotivated.
You don’t need another planner.
You’re a busy woman entrepreneur with a real life… while the internet screams:
VISION BOARD.
HUSTLE HARDER.
NEW YEAR NEW YOU.
By January 2nd.
No thanks.
After building businesses, scaling offers, running community, and burning myself out more than once — I’ve learned something:
New year energy should feel intentional.
Not frantic.
And the way most entrepreneurs set goals?
Is built for burnout.
Here’s the framework I use now — the one that actually works.
Why Goal Setting Feels So Heavy (Especially at $80K–$150K)
If you’re under $100K–$150K, you’re in a very specific business season.
You’re:
Making money
Getting clients
Building momentum
Possibly running a membership or mastermind
Thinking about digital products or scaling
And feeling like you “should” be further along
But your backend is messy.
Your calendar is reactive.
Your goals are big but not operationalized.
This is where vague goal setting becomes dangerous.
Because at this stage, chaos isn’t scrappy.
It’s expensive.
And the answer isn’t more hustle.
It’s a better framework.
What Happens When Goals Match Your Identity (Not Your Fear)
Let me give you a real example.
Stephanie came to me as a beauty entrepreneur. She had been a hairstylist for years. Stuck behind a chair in a salon she absolutely hated. Overworked. Underpaid. Barely covering bills.
But here’s the part that mattered:
She didn’t actually want to just “do hair.”
She wanted to create wellness experiences. Retreats. Collaborative events. A space where beauty and healing overlapped.
But every time she thought about running a business outside the salon system?
Money blocks showed up.
Avoidance showed up.
“I’m not good at business.” showed up.
She loved being creative.
She avoided operations, strategy, pricing, systems… like the plague.
So instead of just setting random goals, we slowed down and aligned her vision with her actual life.
We asked:
What do you actually want to be known for?
What version of you are we building toward?
What foundations are missing that are keeping you stuck?
Over six months we:
Rebuilt her pricing with confidence
Installed systems she could actually manage
Created a business model that supported her creativity instead of trapping it
Worked deeply on money mindset and visibility blocks
Set quarterly goals that were ambitious but grounded in reality
The result?
She left the salon.
Opened her own private studio with a business partner.
Launched wellness and beauty retreats.
Partnered with wellness leaders she once admired from afar.
And stepped into creative freedom instead of survival mode.
In her words:
“Working with Jazmin for six months has been truly life-changing. She has become such an important part of my journey, guiding me toward success in ways I never imagined. Without her, I wouldn’t have had the confidence to take bold steps forward or the mindset to think bigger, beyond just ideas and into real possibilities. In such a short time, she has helped me create a beautiful business—one that I am continuing to build on my way to thriving. I’m deeply grateful for her wisdom, support, and encouragement.”
— Stephanie Azar | Beauty Oasis
This is what aligned goal setting looks like.
Not “post more on Instagram.”
Not “launch 3 offers at once.”
Not “hustle harder.”
It looks like:
Building foundations.
Addressing mindset blocks.
Creating systems that support growth.
And setting goals that match your life and identity.
My 3-Step Framework: Reflect → Goals → Vision Board
Not the other way around.
Step 1: Reflect First (Data + Energy)
Before I set a single goal, I look back.
Like a CEO.
And like a human.
CEO Reflection
Revenue trends
KPIs
What converted
What didn’t
Where leads came from
Member growth and drop rates
You cannot scale what you refuse to measure.
Energy Reflection
What lit me up?
What drained me (even if it paid well)?
What relationships felt aligned?
What am I done carrying?
Because if your goals ignore your nervous system, you’ll sabotage them.
Step 2: Set Goals (Not Task Lists)
For years, I thought I was goal setting.
I wasn’t.
I was writing glorified to-do lists.
Task:
Update website.
Goal:
Increase recurring revenue by 30% through a simplified offer ecosystem.
Task:
Post more.
Goal:
Grow an engaged audience that converts into aligned members.
One of the biggest goals I kept rewriting for two and a half years?
Create a digital product.
Every year it sat on my vision board.
And every year… nothing.
Why?
Because it was inspiring.
But it wasn’t scoped.
It wasn’t broken into micro-steps.
It wasn’t mapped to a quarter.
It wasn’t sequenced.
And if I’m honest?
There was imposter syndrome in there too.
So for 2026, I did something different.
Quarter 2.
One digital product.
One mini course.
Nothing else layered on top.
That’s the difference between ambition and strategy.
Step 3: Build a Vision Board That’s Specific
I’m a digital vision board girl.
Instead of:
“More money.”
I write the number.
Instead of:
“Travel.”
I write the exact country.
Specificity calms your nervous system.
It makes the goal feel real.
The Belief I’ve Outgrown
I used to believe I had to hit goals alone.
Quietly.
Privately.
Without telling anyone.
Now?
I say them out loud.
To my partner.
To my team.
To my biz besties.
To my community.
Because silence keeps goals small.
When you say them out loud:
You start believing them.
Other people start holding them with you.
Accountability becomes real.
Collective vision moves faster than isolated ambition.
The Story That Changed Everything
In 2014, I had a wild idea.
I wanted to move abroad.
I loved my job.
I loved my community.
I wasn’t running away from anything.
I just knew I wanted to live in Australia before settling anywhere.
I had never even been.
But I started telling people.
First close friends.
Then my mom.
Then more people.
And once I said it out loud, I couldn’t unsay it.
I gave myself six months.
Then I wrote the micro-steps:
Visa
Flight
Sell my things
Tell roommates
Close accounts
Research cities
Find housing
Switch banking
Get a phone
Pack my life
It was overwhelming.
Until it wasn’t.
Because I didn’t do it alone.
Friends introduced me to people who had done it.
Sent blogs.
Shared resources.
Helped me pack.
Held me accountable.
Six months later, I got on that plane.
I stayed three and a half years.
That experience taught me:
Big goals aren’t about hype.
They’re about timelines.
Micro-steps.
Community.
And alignment.
That’s the exact framework I now use in business.
What Changes When You Don’t Do This Alone
Inside my coaching, here’s what’s different:
I calibrate your ambition.
I tell you when you’re playing small.
I tell you when your calendar is delusional.
We break big goals into systems.
We simplify while scaling.
We build structure so more revenue doesn’t mean more burnout.
We meet twice a month for real accountability.
We uncover mindset blocks instead of pretending they aren’t there.
Because more money without systems equals exhaustion.
And I don’t build exhaustion businesses.
Build Goals Around Real Life
Before you commit to a big Q1 push, check your calendar.
Trips.
Weddings.
Health.
Events.
Rest.
Team capacity.
Nothing feels worse than setting a goal that never matched your season… then blaming yourself for missing it.
We don’t do that here.
Ready to Build Goals That Fit Your Life?
If you’re under $150K and ready to scale cleanly…
If you’re tired of setting the same goals every year…
If you know you’re capable of more but need structure…
Apply to work together.
We’ll map:
Revenue
Offers
Systems
Accountability
Capacity
Lifestyle
So your business supports your life.
Not the other way around.
👉 Apply here: Sassy Coaching Application
